What Is Kellogg’s?
Kellogg’s is a company that has been around since 1906. They have always focused on giving back to the community and making cereal boxes famous. In 2013, they partnered with the American Red Cross to donate their cereal box tops to help victims of Hurricane Sandy. The partnership was so successful that in 2014, they made it an ongoing program where every time you buy a box of cereal from them, they will donate one dollar worth of food for hungry people in America. This year’s goal is to provide 3 million meals by December 31st.
Moreover, They have always tried to create new, innovative ways to make cereal more enjoyable for consumers. The latest trend they are trying out is making the cereal packaging box itself famous. This idea came from the fact that people enjoy taking pictures of their favorite food products and posting them on social media sites like Instagram or Snapchat. The company realized that it would be easier if the packaging were already aesthetically pleasing when people took photos. So they created a particular type of paperboard with an embossed pattern on it so that when someone takes an image, the design will show up in the picture.
The First Box Of Cereal Was Made By Kellogg’s In 1894
The Kellogg’s company was founded in Battle Creek, Michigan, by Dr. John Harvey Kellogg and Will Keith Kellogg as a health food company on December 19th, 1894. The first box of cereal they ever made was corn flakes, which are now one of America’s most popular breakfast foods! Before corn flakes became the most popular cereal, popcorn, wheat, and rice were also used as ingredients. Cereal is a great breakfast food for on-the-go people because it is easy to prepare and can be eaten with milk or water.
The brand’s founder, Dr. John Harvey Kellogg, created a breakfast food that was healthy and tasty for his patients at the Battle Creek Sanitarium in Michigan.
The original recipe consisted of oatmeal mixed with cornmeal boiled together to create a dough-like consistency before it is baked or steamed into flakes. It wasn’t until 1906 that they added sugar to their recipe and named it Corn Flakes. In 1979 they changed their recipe again by replacing some of the sugar with brown rice syrup and adding raisins and sunflower seeds to create Raisin Bran Crunch Cereal.
Cereal Box Evolution
In the last 50 years, cereal boxes have evolved from a simple box with a picture to an eye-catching marketing tool. Cereal companies use the packaging to promote their brand and create an emotional connection with customers. They also include more information than just nutrition facts, such as fun facts about the product or where it is made. The designs of these cereal boxes are evolving too! Some of them now come in different shapes and sizes that vary depending on what type of cereal you want to buy.
Fun Campaigns By Kellogg’s To Promote Cereal Packaging
The Kellogg Company is a food company that produces cereal. The company has been around since 1906 and is one of the world’s largest cereal companies. They have used campaigns to promote their products and packaging throughout their history to help increase sales. One such campaign was in 1938 when Kellogg’s started using box tops as prizes for collecting points from packages of cereals or other Kellogg’s products like Pop-Tarts or Eggo Waffles. This program led to millions of children running through neighborhoods with cereal packaging boxes searching for those valuable box tops! Another example was in 1954 when they introduced an offer where customers could get four free stamps on specially marked package labels if they mailed them into the company.
To name a few, here are 3 of them mentioned.
The “Rice Krispies” Campaign
The “Rice Krispies” campaign by Kellogg’s was a successful product launch in 2013. It helped increase sales of their cereal products, and it also gave the company exposure to new audiences. The campaign even won an award for social media marketing. Kellogg’s is one of the biggest companies for breakfast foods, so they are always looking for ways to stay relevant.
The “Rice Krispies” campaign by Kellogg’s was a success because it did two things: increased sales and got them exposure with new audiences. The company has been trying hard to stay relevant within their industry since they are such a big name brand.
The “Frosted Flakes” Campaign
Kellogg’s is a very well-known brand in the cereal industry. They have been making breakfast cereals for over 100 years and are one of their best. Their newest campaign, “Frosted Flakes: A Deliciously Nutritious Partnership with Marvel Studios,” was launched to promote their new partnership with Marvel Studios on upcoming movies such as Thor: Ragnarok and Black Panther.
The “Kellogg’s Corn Pops” Project
In a recent marketing campaign, Kellogg’s Corn Pops decided to send 100 limited-edition custom cereal packaging boxes of cereal to influential members of the Twitter community. The response from this campaign was overwhelming and has made many people question what they can do for their brand.
The “Kellogg’s Corn Pops” project is an excellent example of how companies can utilize social media to connect with customers on a more personal level. It also shows how influential members of the Twitter community are when promoting products.
By sending out these particular boxes, Kellogg’s was able to get free advertising from hundreds of bloggers who posted about their products online.
So, whether it’s Rice Krispies or Honey Nut Cheerios, there’s plenty of inspiration waiting inside every single custom printed packaging boxes. Don’t miss out on it because who knows when they’ll stop printing these beautiful pieces of art!
Cereal Boxes Are Here To Stay, So Get Inspired By Them!
No one can deny that cereal boxes are a huge part of our culture. It’s not just the fact that they’re the first thing we see when we wake up, but also because of how much advertising companies spend on them each year. They’ve even been turned into art before!
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