If you’re someone who has a perspective about Food Packaging Boxes in Australia and social media not having a connection, you, my friend, need to go on. With the rising trend in unboxing videos, the relationship between all three of these words has become nothing but a cycle. From packaging to social media and from social media to an unboxing video, and so on.
As per research, Instagram has at least 500,000+ posts tagged under the hashtag of unboxing along with a 200% increase in YouTube video searches for “unboxing videos”.
So, the influence and need for packaging on social media is an entire concept you know nothing about.
If you’re asking yourself about what makes a packaging good enough to be shared on social media, here’s the answer.
The first thing that you need to focus upon is that the packaging should leave a lasting impact on the customer in the first go. Don’t we all say, “first impression is the last impression”? That’s why.
Once the dope packaging influences the customer, one can only imagine the joy customers feel by unboxing their nicely made packaging. But then again, easier said than done, right?
Here’s an insight into making your packaging social media worthy. Let’s dig in.
Understand & Comprehend Your Target Audience
Who doesn’t love receiving a Food Packaging Boxes in Australia designed just for them? Everyone does. This is exactly why you need to research your target audience and understand their perception of a product. Taking food, for example, one can only imagine the numerous ways to package a food box with the right ingredients that can make it to an Instagram-worthy story instead of just a snap streak. For that to happen, your food packaging needs to communicate with the recipient in one way or the other.
Using the right colors, fonts, themes, designs, prints, and ingredients do more than you think.
However, remember to keep everything in sync no matter what you choose.
Picking The Right Color Is Vital
Using Color psychology is one of the most exceptional marketing tactics used today. It is so because it helps us understand how people perceive color and how they wish to accept it. As per color psychology, bright colors like red, yellow, green have a powerful impact on customers. Not only do they grab the attention, but they also feel more energizing in contrast to pastel and nude shades. So, make sure you keep that in mind the next time you’re making a package.
How To Incorporate Social Media Into Your Design Process?
Who said enthralling packages are made in a snap? It takes a lot of commitment, and it goes through an entire design process. It still doesn’t end here, and the packaging continues to undergo different tests to ensure quality, quantity, and safety. But how does one incorporate social media?
Incorporating social media means keeping it in mind while curating food boxes. For instance, a food blog on Instagram that shares the unboxing of food products showcases the food package entirely. He focuses on all the aspects, the logo, the font, the color, the message, the little detail, and the packaging itself.
Therefore, you need to focus on all these aspects and make sure that they make jaws drop by all means.
Shareable On Social Media, Glare Able On The Shelf
A food package that gives the buyer a concrete impression is the one that gets shared on social media and gets glared at in real life. With people having a plethora of choices available today, it doesn’t take a while to shift to another product. This is why it is essential for you to create packaging that one can love by all means. So, little or huge on the packaging, all that you do makes a difference.
Making The Unboxing Experience Unforgettable
An unforgettable unboxing experience can not only make you viral on social media but will shift the entire perspective of your brand. Imagine one person gushing over your food packaging, sharing his experiences, and referring your brand to people, which will immediately improve your sales and brand turnaround too.
With that being said, you need to keep the customers in your mind while making the box. It is o because every person who makes an unboxing video takes time and puts in the effort to review your product without any utter motive. So, have a look at some unboxing videos before you start making a box. Not only will it give you a vivid idea about what it actually is, but it will also help you consider all the possibilities that you could’ve missed.
Taking the Next Steps to Make Your Packaging Social Media Shareable
Last but not least, making food boxes social media shareable take a good amount of effort and teamwork. This is why picking a packaging company that knows what they’re doing, knows how to market your product, and is fully aware of what exactly you’re looking for will make things a lot easier for you. Along with that, the company should also be able to comprehend your brand and the message you want to convey.
Well, fortunately enough, The Cosmetic Boxes-AU is one of the finest packaging companies available in the market. They have a myriad of experiences in making customized Food Packaging Boxes in Australia that is social media shareable as well. Moreover, they are always willing to help their customers with teamwork, skill, and understanding.
With professional box makers, designers, printing experts, and branding geeks, we’re all set to make your packaging “the perfect one”. Reach out to us now, and we’ll work out a deal in no time. Let’s get you some Insta worthy food packaging.
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