The market is full of cosmetic brands which offer amazing products but no one has been able to beat Sephora till today. Sephora is a multinational retail company in France that offers a skincare range and beauty products. Moreover, along with its own personal collection, this brand features nearly 3000 brands that are pretty cool. Furthermore, the products this well-known brand offers include skincare, haircare, perfumes, nail polishes, and cosmetic and makeup products.

A journey of Sephora. From where it started?

Now let us look deep into the history of this brand how it was founded and what brought them here. This company was basically found in 1970 in Limoges and has its base in Paris currently. Dominique Mondonnaud merged it with his own perfume chain under the name of Sephora in 1993. However, Mondonnaud and his partner sold their company to, a luxury conglomerate LVMH in 1996.  He made it become the world’s most influential and powerful makeup brand. In fact, this company was the first one to introduce the testing of items on customers which is the most satisfying thing for the buyers.

In 1998, Sephora opened its first brand in the United States and in Canada, Toronto in 2004. After that, in 2007, this brand opened its stores in UAE and KSA and offered e-commerce services as well. Additionally, today, Sephora owns approximately 430 stores in North America.

What they offer:

The journey of Sephora began with perfumes. However, now it offers every beauty-related product as beauty, fun, elegance, and style are its synonyms. Moreover, today it is the most successful cosmetic store thanks to the product range and quality.

Now, this beauty brand offers every type of cosmetic item and skin range products that help to make your skin flawless, healthier, that need less makeup to look fresh. Apart from that, other features that complete beauty like hair, perfumes, and makeup, all come under the roof of Sephora.

cosmetic boxes

Additionally, each item has a lot of varieties for people to choose from. In fact, they remain busy in doing changes to bring products with new formula mad even better results. The makeup section has many choices for people of all skin types.

Other brand’s association with Sephora:

Sephora does not only owns his own brands but features nearly 300 other brands as well. These include NARS cosmetics, Make Up For Ever, Too Faced Cosmetics, Anastasia Beverly Hills, Urban Decay, Lancôme Cosmetics, Bobby Brown, Huda Beauty, and many other brands.

Apart from that, this brand focus on the packaging a lot on how to display product and advertise it through packaging in an amazing way. That is why they keep on adding new features to enhance the appeal.

Free samples on online shopping:

Another best thing about this retail company is their free samples for people. During online purchases, this brand provides three samples for free. Moreover, such gestures of a company surely attract customers and provoke them for more shopping. In this way, they do not go to other brands for shopping as greed for free goodies is something hard to resist.

Additionally, you can get the fourth Deluxe sample as well with shopping over $25. You can claim the fourth free sample for yourself at checkout. Such amazing offers appeal to customers for shopping again. It is in fact a  strategy to boost revenue and does not cause a loss at all.

Sephora comes up with a device to make selection easier:

One of the most difficult tasks in buying makeup is picking up the right shade for foundations. Moreover, it actually frightened customers as they invest a lot of money in buying good foundations. The wrong selection of shade wastes every penny. Sephora has come up with a cure to it as well.it has come up with a device called “color IQ. This device swatches your skin color and helps in picking up the right shade for you. Isn’t it pretty cool? Sephora has really saved us from wasting money on the wrong shades.

Free services to engage customers:

Another exciting thing this brand offers is that if you have free time, you can get a free nail polish service. That means while shopping, you can have a free manicure as well. Who offers that? Only Sephora does. Apart from that, such activities in the store appeal to more customers to attract people.

Hire expert employees:

Another best thing about Sephora is that they hire qualified products. That means you can freely as their assistance. On the basis of their knowledge, they hire tell customers what should they but and what suit them the most

Apart from that, the selection of the makeup item and makeup boxes is a difficult choice as there is a lit of choices, and deciding what suits you is the most difficult task. For this reason, this company hires professionals that can guide you on the basis of their knowledge of what should you buy.

The return policy is not so challenging at Sephora:

Another secret of Sephora that makes customers think of no other brand than this company and make them stand different is their return policy. Are you thinking about how is it different as every company offers it? So, the one thing that no other companies offer and Sephora offers is that they exchange the product even if you lose the receipt. It usually happens that people lost the invoice that is proof of your shopping. However, this brand eases you from this problem. However, if you have a receipt, you can get cash back as well.

cosmetic product boxes

Perks for shopping at Sephora:

Sephora offers a lot of packages, discounts l”, membership, and much more for shopping. They also give membership, offer makeup looks and VIP passes to participate in the brand’s events. Apart from that, If you buy the product which goes on sale after two weeks, this company returns the price difference. Can you find these facilities anywhere else? Of course not.

They teach makeup techniques apart from selling:

Another thing that makes them different from other brands is that they not just sell makeup but give buyers free tutorials to teach it in stores as well. In this way, people can think about what should they buy and what kind of makeup helps in achieving which type of look. Apart from full makeup, they sometimes give tutorials on how to apply lipsticks perfectly.

Prior customer’s satisfaction:

Customer satisfaction is their priority. For this reason, they change the product’s stock every three months. In this way, customers can buy products with ease as there are no chances of the product’s expiration.

Nobody leaves empty-handed:

One more best thing about this brand is that they do not let any person leave empty hands. They give a sample of the new launch product. It in some ways appeals to customers for the shop again.

Colors convey different messages and Sephora knows it:

Packaging matters a lot and that is why this brand uses exceptional cosmetic boxes to appeal to customers. Moreover, every color conveys a different message. For instance, purple is for girls and golden and black reflect beauty. So, choose the right style and color theme for beauty boxes as the presentation of boxes matters a lot. So, all other brands who want to stand out, focus on cosmetic boxes au, and other features like Sephora to appeal to customers.