Beauty products are everywhere.
From ecommerce brands selling makeup products online to brick-and-mortar cosmetic retail stores, all seek innovative ways to present and sell beauty products.
Customizable beauty boxes in their different forms are an effective tool for cosmetic brands to brand and market beauty products.
Moreover, these boxes make sure products are safe from potential damages and effectively convey product-relevant information to influence customers’ buying decisions positively.
This blog post will show how different beauty boxes benefit different business models with their peculiar features.
Types of Beauty Boxes & Reasons for Their Popularity
Below you’ll explore in detail the main categories of beauty boxes. Namely:
- Mailer or Subscription Packaging
- PDQ Displays
- Retail Packaging
We’ll go through the special benefits of each packaging type and its peculiar benefits for different cosmetic business models.
Beauty Boxes as Subscription Boxes
These boxes are basically the mailer box packaging. As the name suggests, mailer-styled beauty boxes should be parcelled to customers’ doorstep.
These boxes are popular among cosmetics brands that follow a subscription-based business model or function as an e-commerce brand.
In the e-commerce space, we know there’s no chance of customers engaging with a brand physically directly.
Therefore, mailer beauty boxes are seen as the only physical point of contact between customers and the brand.
So, being the only point of contact, brands try to customize these boxes in the best way possible to create a superbly branded experience for customers.
Benefits of Cosmetic Product boxes as Mailer Packaging
- These boxes feature ample space for branding and design. However, it’s seen that minimalist printing enhances the appeal ten-folds.
- Durable corrugated cardboard is ideally used to create these boxes. Depending on the beauty product type and the level of protection required, brands can choose a suitable flute thickness of corrugated cardboard. This customisation possibility is a benefit in itself as it saves costs.
- A creative logo in darker shades on the top flap looks appealing. Cosmetic Product boxes as subscription boxes are natural brown in colour, so dark shaded branding elements look classic.
- These boxes are durable, protecting against damages during the shipping phase. They ensure product safety against stacking pressure, jolts, shocks, vibration, and dust. Makeup kits delivered in these boxes remain in pristine form.
- The texture of these boxes is smooth and allows high-quality imprints using two-colour and CMYK printing techniques.
- Such cosmetic product boxes make for a superb unboxing experience, due to the smoothly opening cherry locks and graphical elements.
Unique Feature of Subscription Beauty Boxes
These boxes are a total package when it comes to building a great customers experience while unboxing.
The broad upper flap of these boxes can be printed inside out, which opens up room for creativity. These boxes enable your brand to create a personalised experience for customers.
On the one hand, you can use the outside for printing logo and tagline, and on the other hand, you can print a personalised brand story on the inside of the opening flap.
Beauty Boxes as PDQ Displays
Unlike the mailer boxes, these boxes stay on retail shelves for long. PDQ display-styled beauty boxes are used by cosmetic businesses that want to make small-sized beauty products like lipsticks and mascaras prominent.
The primary aim of these boxes is to make displayed products accessible and approachable.
Advantages of PDQ Displays for Makeup Items
- These boxes give you boosted impulse purchases. Small beauty products are displayed on points of sale i.e., cash counters where customers come to pay. This results in impulse purchases. Moreover, these boxes act as an advertising tool for your beauty brand.
- These boxes feature tear perforation, making them easy to ship. Moreso, these boxes are retail ready due to perforation – which means small cosmetic products can be displayed instantly.
- Makeup item of one type is displayed in these boxes. The PDQ displays feature punch partition, so multiple small products look neat and well organised in these boxes. This creates an impression on customers.
- Add-ons such as cavities, slanted walls and divider inserts make sure lip gloss and eye-liners do not accidentally fall out.
- These boxes also feature a broad detachable header that provides ample space for printing branding elements. Cosmetic brands leverage the broadsides and the header top to print brand-specific colors, messages, and personalised design elements.
Special Feature of Display Beauty Boxes
Cosmetic product boxes in Display packaging style are known for sturdiness and a solidly built structure.
This is because of the high-strength material. These boxes are made from high-quality corrugated cardboard.
These display beauty boxes have a longer shelf life by virtue of this material.
Retail Beauty Boxes
These are the most popular boxes as most beauty products are packed in these boxes to be sold via retail shelves.
Peculiar Benefits of Retail Beauty Boxes
- These boxes can be custom-built in innovative shapes and style.
- Different materials such as cardboard, rigid, buxboard, and kraft can be used to make these boxes – depending on your specific requirements.
- Retail Cosmetic beauty boxes give you the full room to get creative and print these boxes using advanced printing techniques.
- These boxes catch the eyes of customers, grab attention, and make customers curious to explore the product.
Special Feature of Retail Beauty Boxes
Apart from the above benefits, these boxes ensure requisite product protection and effectively convey product-relevant information.
You can print product details on these boxes in any desirable typography. Moreover, these boxes can be finished in various coating choices and printed in unlimited ways to build aesthetic appeal.
These boxes can be completely personalised to complement your brand specifically.
Concluding the Discussion
The Cosmetic Boxes is your one-stop packaging supplier with all kinds of stocks available to make bespoke beauty boxes. Our team understands your needs as a cosmetic brand and can deliver according to your requirements.
Creating high-quality and unique cosmetic product boxes is an art that requires particular expertise, advanced tools, and techniques – and we have it all! Give us a call today or send an email.
Frequently Asked Question
Our expert consultants have answers to all your problems and concerns. Some most common customer concerns are:
- Can I print my own artwork? Yes, you can!
- Do you offer rush production? Yes, you can have the order delivered earlier than usual.
- Do you sell inserts? Yes, we do provide all types of cardboard and foam inserts.
Leave A Comment