Did you know that shipping or delivering products in mailer boxes are the latest trend? If you’re someone who’s doing this already, you’re one step ahead of everyone who isn’t.
Various online surveys have found out that at least 71% of people love buying products packaged in cardboard or paper materials, not plastic. Along with that, another 63% of people seem to agree on the fact that paper and cardboard boxes are considered premium quality.
Now that you have pretty much agreed to package products in cardboard mailer boxes, do you think it’s all that you need? Well, not really. There’s a long way ahead.
In case you’re asking yourselves what mailer boxes are, here’s an answer:
Mailer boxes are made of paperboard and are mostly used for packaging and shipping different products. They have a set of lids, flaps and panels on their sides to make assembling easier than ever. Thus, no adhesive tape is required to pack the mailer boxes. Pretty user-friendly, aren’t they?
Moreover, the double walls on the side of the mailer boxes make them even more durable and resilient to package and ship almost any product without any damage.
Why Do You Need Mailer Boxes?
In times like these, where social media has literally taken over the world, one can not just package products in bland boxes and call it a day. With unboxing videos trending nowadays, you need to have the packaging worthy of them, and if it isn’t, you’re cancelled in no time. The entire unboxing experience has a major impact on how people perceive your brand. Therefore, you need to go above and beyond and stand out from the competition.
A Consumer Today, Knows What He Needs
There is no doubt in the fact that a consumer today is all aware of what he requires. They know everything previously, so you can not expect them to be content only with what you give them. They don’t rely on what you’re offering because they know they can get what they need from anywhere. It is so because today’s; consumer wants the shopping experience to be “good enough” for them and not anyone else. And if that’s not the case, you, my friend, need to up your game right away.
What Makes You Buy A Certain Packaging?
- Word of mouth?
- The Market Value?
- The Loyalty?
Or the packaging design? This seems to be the right answer. But why?
Different researches have concluded that at least 72% of peoples purchasing decisions are 100% influenced by the packaging and nothing else. Another research says that 66% of those who try different products are also because the packaging influenced them somehow.
So, it’s not wrong to say that box designs are not an afterthought but aforethought.
With that being said, here are 23 box designing ideas that you can incorporate into your daily life and make eye-catching packaging.
The Packaging Should Be Resilient
To begin with, since mailer boxes are required to ship items safely to their destination, they need to be made with durable and resilient materials. The market offers different materials like cardboard, paperboard and corrugated to make mailer boxes.
Tell A Story
Your packaging should be able to influence in a way like no one has ever done before. You need to tell a story with your packaging for that to happen. It should click the customers within the first glimpse, and telling a story through your brand and its packaging is one good way.
Pick The Right Colors
As a bonus, you need to make the packaging look appealing enough to be bought. Therefore, picking the right colours is one vital aspect. If you fail to pick colours that go in contrast, your packaging will be that one random box with nothing special to offer.
Don’t Have Too Much Going On.
Another thing that you need to do is to find a balance for the packaging. Neither should the box be so simple nor be very extravaganza. Always be minimal but never overdo the box. A box with so much going on fails to stand out.
Simplicity Goes A Long Way
It really does. A simple but elegant custom printed mailer box with the right amount of colours and designs can go a long way without you even realizing it.
Use All The Available Space
Using all the available space refers to filling the box but not overfilling it. For instance, if you have some space left after adding all the products, you can add some inserts, stickers or pieces of crape paper to make the box cute.
Pay Attention To Detail
Focus on all the aspects of the packaging because attention to detail is important.
Come Up With Unique Styles & Shapes
A unique box and style never fail to impress customers. As a result, many people buy packaging only because of its funky design.
The Packaging Should Be Coherent To The Brand
Yes! Having mailer boxes that showcase your brand and represent it are all that one could ask for and more.
Never Be Afraid Of Going Bold
Using bold colours like maroons, blacks, reds never goes wrong. All you need is a little courage, and voila, your box is the next trend.
Make It Gift-Worthy
A packaging that can be multi-purpose always saves people great money, which is why you should keep that in mind while curating a box and Making it good enough for being a gift.
Keep Experimenting With Typography
Using the right fonts is always exceeding one’s expectations about its impact.
A Hint Of Humor Never Goes Wrong
Even though humour might be very tricky to use, if you use it the right way, you can connect with the audience in a matter of seconds.
Let ‘Em Catch A Glimpse Of The Product
Intriguing customers by giving them glimpses of the products is a very sharp yet useful marketing tactic so use it efficiently.
Set A Color Theme
Setting a colour theme for small mailer boxes makes it easier for customers to fall in love with it in an instance.
Go Overboard With Stamps
Stamps might sound old-fashioned, but they aren’t. If one uses them smartly, you’ll see how people start copying your ideas.
Always Add A Logo
Your brand’s logo is its representation in the market, so never forget to add a catchy and memorable logo.
Seal The Boxes With A Custom Tape
Lastly, to ensure the safety of the products, seal the boxes with customized tapes. These tapes are multi-purpose because, along with looking cute, they also ensure the safety of the products inside.
How Can The Cosmetic Boxes Be Of Service?
The Cosmetic Boxes being one of the finest packaging companies available in the market, offer top-notch mailer boxes for you. not only are they affordable but also appealing enough to be bought. So, hurry up and get in touch with them to get your hands on the best mailer boxes ever.
Final Words:
To wrap it all up, one can never really identify the importance of a packaging design until you get to read about it properly. So now that you’re pretty self-aware, implement these tips in your life, and you’ll see how things change In no time.
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