Why do the socks need to be packed this year?
In ancient times unpacked socks were easily purchased, and brands were not aware of using any sort of packaging solution for the sock. Contrary to this, in the current times, customers are getting wiser with each passing day; one can easily observe the number of e-commerce products with one click online. These products are presented with amazing packaging solutions this would make the taste of the customers. So, the sock brands started using the amazingly created and printed sock boxes for their sock. In this way, such brands create their distinctive image in the minds of the customer, and ultimately the sale volume of their products boosts.
Sales enhancement is the ultimate goal of all marketing efforts, and when any brand use tactics to increase the quality of its product, the looks and presentation are the first and foremost factors. There is a number of studies that exhibit the importance of packaging in creating products that are viral and popular. That is the reason marketers are starting to include packaging as a fifth important “P” of the marketing mix. So, after all these facts, one can easily judge the worth of the packaging for the retail and apparel industry. There is no one who does not need socks for winter, and therefore it is one of the most selling sessional products in the apparels. There is a number of brands that offer high-quality sock to the customer with an amazing display. Such a display is created with the use of custom sock boxes. In order to create righteous sock packaging solutions through custom options, one should need to know about these options.
The various ways in which you can customize your sock boxes
The custom options that come for the packaging solutions are limitless, and this is the thing that helps the sock packaging to be unique and amazing. While your sock is displayed on the retail shelves and counters, the customers get attracted only if your socks are well wrapped inside the custom sock boxes. There are a few options that assist you in creating crowd images of the products while displaying, and these options are all inclusive of custom packaging options.
A few custom options for the sock packaging are elaborated on in the further discussion, so if you want to make the right packaging decision for your sock, then you should consider these points at the time of the creation of the sock boxes.
Use the sizing as per your sock products
We all are well aware of the fact that socks are used to wear by people of all ages. So, the size of sock products varies, and sock brands offer various sizes of socks for customers. Similarly, the different sizes of sock products require different sizes of packaging solutions. Here are a few sizes of socks that are available in the market for customers.
- Baby sock
These socks are made for newborn and little kids, that are the reason the encapsulation of these socks need special care and attention. The target audience of these products requires quality and such customers are willing to pay for the best product for their little angles. So, if the brands want to click the minds of the target audience of these products, then they should require to invest in sock packaging that is appropriate in size and overwhelming in looks.
- Adult
Adults also need socks for winter, and their need is not only restricted to domestic use, but they also use the socks to wear in winter professionally. They require socks of pure material and appropriate size. And to encourage such an audience to buy, you require printed sock packaging according to the size of these socks. The printing options also allow the brands to print the detail about the products, and the perfect size safely keeps the socks in the box.
- Small
Whether you require kid’s socks or adult socks, the sizes of the socks vary in these categories, and due to this reason, these socks are further classified into sub-categories. So, you can find both kids’ and adults both types of socks in small sizes for those who have small size of feet. And there packaging also needs to be small and as per the size of the socks.
- Medium
Medium size sock is also available in the market, and the brands need to pack their small, medium large all types of sock in boxes that are generated according to their sizes. However, some brands use the same design and style of packaging with different sizes of sock boxes. It is just a strategy to let the audience know about the belonging and versatility of the product.
- Large
A sock that is of large size requires sock boxes of large size, and this need lets the brands create the large size boxes for the large socks. However, the bulk packaging or tertiary packaging of the socks also requires big-size cartons for the socks.
Material is also a customizable factor
The next important thing to decide about the sock packaging is the material. The packaging material is of different types and is created for different purposes. Here you get the idea about some packaging materials that are mostly used for sock packaging and sock packaging sleeves.
- Paper stock
When the brands are going to double wrap the socks with transparent polythene bags, then the use of printed paper is found to be common. The paper stock is only used to grant the brand identity to the products. In this way, the brand can get both safety and awareness with this technique of packaging. However, this sort of product is just assumed to be a standard quality product.
- Cardboard
Unlike paper stock, the card stock material is more sophisticated and used for the creation of mesmerizing packaging. Such boxes would serve both purposes of durability and good looks. The cardstock material is printable and foldable, so the packagers would create any style and design on the boxes. In addition to this, the boxes are assumed to be better than the polythene packaging solutions. So, if you want to create a charismatic impact for your product, then the cardstock would be one of the best packaging materials for your brand as well as products.
- Corrugation
Sometimes the sock brands need to shift their sock products from the warehouse to different retail shops and supermarkets. For this purpose, they are highly needed to repack the products in the secondary as well as tertiary packaging. So, the corrugation material is purposed for such products that require a safe and sound journey from the warehouse to their final destination. This material is usually used for the construction of big and large size cartons, and the flutes that are used in the construction of these boxes also help to resist the effects of the jerks and movements.
- Kraft
It is the era where non-compostable packaging is not entertained much by customers, and even in a few countries, this type of material is banned. So, Kraft is a simple plain brown paper that is made from wood pulp and is purposed for helping the green environment and ecology. This material has the qualities of being easily decomposable and recyclable, so the boxes that are made from this material would not be harmful to the environment. Therefore the sock brands that are concerned about the cleanliness of the environment are advised to go for the Kraft packaging material.
Adopt the structure of sock packaging according to the brand’s need
Now you are done with your packaging material information, and it’s up to you to pick the packaging material of the sock products as per your need and purpose. After selecting the material, you need to decide on the structure of your box. In the old times, cuboid and rectangular packaging solutions were used commonly, but the cardboard material, as already discussed in the above details, comes with easily foldable quality, so it is quite easy for the brands to go for any sort of shaping and styling of the box structure as well as sock packaging sleeves. A few latest and most amazing structures of the custom boxes are listed here.
- Use sleeves only for the socks
- Go for hanging sleeve packaging for the socks
- Window boxes are also an amazing option
- Triangular packaging with windows
- Use cardboard sleeves with the metal hangers
- Mailer-style sock packaging
- Two-piece boxes for a set of socks
You can use any of the above-mentioned styles for your socks packaging, as all of these styles are overwhelming and enhance the appearance of the socks that are going to pack inside these boxes.
Designing would also add your brand requirements
After the shaping dimension of the box, it is time to decide what artwork and details are crucial to print on the sock printed sock packaging. The design is something that adds life to the boxes and packaging. All the visual impact that your product packaging creates is the benefit of the design. So, here you need some expert advice for this purpose you are required to find out the preferences of your audience as well as the need of your brands. Therefore, you are required to scrutinize the details that you want to disclose to your customers. The symbols, logos, and all other things are also valuable for the packaging design such as.
- Add the colors and combinations of the logos and design.
- Draw the proper pattern of design that shows the brand message.
- Print the detail with amazing fonts for the instructions and information.
So, in this way, the first look of the sock packaging would be inspiring for the customers. And the sale of the socks ultimately enhances.
In the end
All the major and important facts about sock packaging are clearly discussed in the article. So, this mini guide would let the reader or sock brands know about every inch of customization that would allow them to create out of ordinary and distinctive packaging solutions. However, these boxes are not so expensive and available for customers with bulk and quantity discounts. You are also free to select different styles and designs of sock boxes as per the packaging needs of your sock product line.
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